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The most annoying phrase I hear over and over is: "Social Media is changing everything, we've got to get involved." While it may be true that social media is changing things, it seems to be unclear exactly how and what it's changing. This is an observational blog, documenting the cultural and communicational shift of millennials (15-30 year-olds) to social networks and mobile devices.

Thursday, August 11, 2011

"Why not?"




It seems absurdist executions are “working” well with Millennials; why else would this DQ spot keep happening? I’m circling on a hypothesis driving this phenomenon: Millennials generally lack the ability to understand subtlety. More to come. 

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