Culture of Creators

A lot of people, particularly Boomers—which is, a lot of people—view younger generations as overly entitled, loose cannons with no experience. I’m not saying that’s untrue, however, as a general observation, more and more millennials seem to be creating things, or doing things.

Perhaps it’s because many of them are so hyper stimulated that they’re overly inspired, those answers I’m still on the hunt for, but one thing is for certain: This generation doesn’t believe in no. They constantly live in the ‘why not’.

Pinny-Pintrest

Younger people today, especially those under 25, are extremely mobile because they can be. To borrow a philosophy from Marshall McLuhan (whom I've been reading a lot for class lately) "media is the extension of man’s arm,” and in young people's case the translation is quite literal. My aunt recently said, "I like going out to lunch with you, you let me check my iPhone at the table." It was an interesting statement because I know no different, whereas my father tends to get a little frustrated if I set my phone on the dinner table. Young people live with mobile devices strapped to their hands; it only makes sense that advertisers use that to their advantage.