Absurdity and Subtlety

I’ve been hovering over a theory for weeks: Millennials generally lack the ability to understand subtle cues and changes in inflection and tone.  Obviously the theory needs serious testing, though I have some anecdotal evidence to support the theory—ultimately it needs academic style testing, one with a ‘control’ and all that science-y good-stuff but here’s how I landed at my current conclusion:

For years I’ve had friends who would rather text, IM, or Facebook me when they have a problem. Very rarely do I get a confrontational phone call; I can count on two hand the number of negative conversations I’ve had in person. An uncomfortable conversation normally manifests via text or Facebook message. A week ago I noticed two Facebook friends stirring up an online feud, escalating into a ridiculous Twitter battle, which finally ended with a phone call, I’m told, and ‘unfollowing’. Now, there are three things at work here:

1.     Communication is lost, or misinterpreted via online medium; in other words the lack of subtle tone, inflection, and physical cues is leading young people to hyper-react.

2.     The inability to communicate one-on-one about sensitive subjects, i.e. rent, cleaning the dishes, passing notes in class, anything that potentially causes an argument, big or small, in person. In essence, avoiding confrontation until it erupts.

3.     The socio-cultural weight of ‘unfriending’ or ‘unfollowing’ among young people. (Which is a larger post coming soon)

"Why not?"

It seems absurdist executions are “working” well with Millennials; why else would this DQ spot keep happening? I’m circling on a hypothesis driving this phenomenon: Millennials generally lack the ability to understand subtlety. More to come. 

The Science of Social Timing [Infographic] via David Larson

Formerly @Tweet_Tips, currently @TweetSmarter. This infographic breaks down when to tweet and (generally) who is tweeting. Please note this is very general and can potentially be demographic specific.

Study finds:

"Nearly half of all social-media users check Twitter or Facebook on their smart phone after going to bed and/or before getting out of bed in the morning. The proportion increases to 76% for [millennials], 19% of whom check their phones when they wake up during the night."