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The most annoying phrase I hear over and over is: "Social Media is changing everything, we've got to get involved." While it may be true that social media is changing things, it seems to be unclear exactly how and what it's changing. This is an observational blog, documenting the cultural and communicational shift of millennials (15-30 year-olds) to social networks and mobile devices.

Wednesday, April 13, 2011


In 1996 Wired Magazine named Dr. Marshall McLuhan, a technological prophet and master of one-liner philosophies, their patron Saint: 

The next medium, whatever it is—it may be the extension of consciousness—will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve individual encyclopedic functions and flip into a private line to speedily tailored data of the sellable kind. (McLuhan, 1962)

Just some tiny food for thought while I work on new blog posts. Sorry I left y'all hanging... Stay tuned.
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