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The most annoying phrase I hear over and over is: "Social Media is changing everything, we've got to get involved." While it may be true that social media is changing things, it seems to be unclear exactly how and what it's changing. This is an observational blog, documenting the cultural and communicational shift of millennials (15-30 year-olds) to social networks and mobile devices.

Friday, October 7, 2011

Yoda and Steve: Millennial Jedi Ghosts

This morning, amid a frantic and dizzy haze left over from my first Agency party, I took a moment to chat with an old friend. He’s my age, 23, and an avid Apple user. Of course the one topic we get stuck on was Steve Jobs passing; I’ve heard it over and over from my young friends, “I never thought I would have such an emotional reaction to a stranger’s passing.” Yet many young people have been very emotional about it.

If you think about it, Steve really touched a lot of people, connected families, educated the masses, and expanded (for better or worse) media’s reach. He, and Steve Wozniak, saw a word full of technology—with computers tiny, in hand, in every home. I owe a large part of my education to these men. I’ll go one step further to say I wouldn’t be writing this blog without these men--Lord Zuckerberg probably wouldn't be the millennial god he is today, and our beloved Twitter Jack and Myspace Tom would be average Joe's. The Steves, and in particular Steve Jobs, somehow became this generation’s voice. He’s like our Lennon, our Yoda, our connective voice from which great timeless wisdom flows.  Young people were are incredibly attached to Steve, not because he created cool phones and computers. They see in him enabled inspiration, through inspiration. 


We dream to change the world, which is what he accomplished. We dream to understand how he understood.

Apple Store Memorial


You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something.

Thank you Steve. Thank you for everything, really.

Monday, October 3, 2011

OccupySTL Observations

Today I took some time and visited a group of protestors in the city. I’ve never really been to an official protest so I didn’t know what to expect, maybe a manic agenda and a guy in red and white striped pants shouting about ‘Viet-fuckin-nam’. For about two weeks Crystal and I had been following the Occupy Wallstreet protests in New York; it finally spread nationally, with a meeting place right here in St. Louis, MO.  Of course there are hundreds of social and political issues at hand here, I had a only few note-worthy observations.

Disclaimer: These are just some of the generational takeaways I had, great fodder for emerging ideas. It should also be noted that there was not a community manager on ‘staff’, so tweeting, hash-tagging, checking-in, all kinds of fun mobile social networking wasn’t on their radar. If you want more, check out Rodgers Townsend’s blog. If you want to join the protest, or help out stop by Kiener Plaza downtown…and for God’s sake bring them some food and water.