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The most annoying phrase I hear over and over is: "Social Media is changing everything, we've got to get involved." While it may be true that social media is changing things, it seems to be unclear exactly how and what it's changing. This is an observational blog, documenting the cultural and communicational shift of millennials (15-30 year-olds) to social networks and mobile devices.

Saturday, August 13, 2011

Absurdity and Subtlety

I’ve been hovering over a theory for weeks: Millennials generally lack the ability to understand subtle cues and changes in inflection and tone.  Obviously the theory needs serious testing, though I have some anecdotal evidence to support the theory—ultimately it needs academic style testing, one with a ‘control’ and all that science-y good-stuff but here’s how I landed at my current conclusion:

For years I’ve had friends who would rather text, IM, or Facebook me when they have a problem. Very rarely do I get a confrontational phone call; I can count on two hand the number of negative conversations I’ve had in person. An uncomfortable conversation normally manifests via text or Facebook message. A week ago I noticed two Facebook friends stirring up an online feud, escalating into a ridiculous Twitter battle, which finally ended with a phone call, I’m told, and ‘unfollowing’. Now, there are three things at work here:

1.     Communication is lost, or misinterpreted via online medium; in other words the lack of subtle tone, inflection, and physical cues is leading young people to hyper-react.
2.     The inability to communicate one-on-one about sensitive subjects, i.e. rent, cleaning the dishes, passing notes in class, anything that potentially causes an argument, big or small, in person. In essence, avoiding confrontation until it erupts.
3.     The socio-cultural weight of ‘unfriending’ or ‘unfollowing’ among young people. (Which is a larger post coming soon)

Thursday, August 11, 2011

"Why not?"




It seems absurdist executions are “working” well with Millennials; why else would this DQ spot keep happening? I’m circling on a hypothesis driving this phenomenon: Millennials generally lack the ability to understand subtlety. More to come. 

Thursday, August 4, 2011

The Science of Social Timing [Infographic] via David Larson


Formerly @Tweet_Tips, currently @TweetSmarter. This infographic breaks down when to tweet and (generally) who is tweeting. Please note this is very general and can potentially be demographic specific.


Monday, August 1, 2011

Study finds:


"Nearly half of all social-media users check Twitter or Facebook on their smart phone after going to bed and/or before getting out of bed in the morning. The proportion increases to 76% for [millennials], 19% of whom check their phones when they wake up during the night."

Sunday, July 31, 2011

Check it out...


PEW Research has a section ALL about Millennials. There is plenty of further research, some applicable to this blog and some that's just fun and interesting.


Enjoy nerds.  

Thursday, July 28, 2011

I'm Late to the Game

I know it has been a topic for quite some time, and it just keeps coming up, but social check-ins still seem to be all the rage. I will be the absolute first to admit that for years I’ve thought “Why does anyone need to know where I am?” I am a fairly private person and a fairly cautious person at times, so I just couldn’t see why a service like FourSquare would be useful.

I will also be the first to say, “don’t knock it till you try it.” As a hyper-rational super nerd I feel it is my duty to experience the ‘full effect’ of every social phenomenon—okay, maybe not every social phenomenon, but for this blog’s sake just go with it—I’ve been conducting a little experiment for the past month with social check-ins to see what weight they actually hold and go figure, they’re actually more than just a silly game you play with your ‘friends’.

Thursday, July 21, 2011

[Infographic] via SingleGrain

Interesting insights via Scribble and SingleGrain. It’s almost exactly as I imagine it, in a heavyweight battle who will win, Google+ or Facebook?


Verdict's still out.