This is a paper I recently wrote for a marketing class I took; thought it was fitting for the blog.
Comm Theory meets Marketing. Enjoy nerds!
Adapting Marketing to a Nomadic Generation
Mobile technology has changed the way humans interact; cellular devices have literally become the extension of man’s hand. Instantaneous information and constant media attainability has created an everything anywhere generation. Marketers have long struggled with exactly how to attain and maintain a nomadic generation’s attention. New technologies are adapting older forms of medium, i.e. print to web and notebook to webpage. Technology has created a constant stream of multimedia advertisements to keep young customers engaged through nomadic intractability, mobile sales promotions, and personalized encyclopedic data.