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The most annoying phrase I hear over and over is: "Social Media is changing everything, we've got to get involved." While it may be true that social media is changing things, it seems to be unclear exactly how and what it's changing. This is an observational blog, documenting the cultural and communicational shift of millennials (15-30 year-olds) to social networks and mobile devices.

Wednesday, April 13, 2011


In 1996 Wired Magazine named Dr. Marshall McLuhan, a technological prophet and master of one-liner philosophies, their patron Saint: 

The next medium, whatever it is—it may be the extension of consciousness—will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve individual encyclopedic functions and flip into a private line to speedily tailored data of the sellable kind. (McLuhan, 1962)

Just some tiny food for thought while I work on new blog posts. Sorry I left y'all hanging... Stay tuned.

Thursday, April 7, 2011

Something Quick and Silly


Yesterday was a dark day in my world nerds, Eugene (my Mac), had a little hiccup and I had to take him to the Genius Bar. I always dread going to the Mac doctor; I think they're going to take him and delete my settings, documents and 10 solid days of music...I just can't deal with that. I got up extremely early and finished the assignments that were due last night, turned Eugene off and drove to the hospital. I'm not kidding when I say I was having mild panic attacks. I even called my parents okay? It was serious. I get to the store and my Genius, Kevin, just created a new location with my airport. (Don't you feel stupid when they fix it in 2 seconds?) Anyway, the file was corrupt and just needed to be deleted, who knew? 

Here's the kicker, I walked into my class and started talking about it with my classmates. The group is mixed but I'm the youngest person in there...everyone is about 27-40, there's only 4 people under 27, myself included. Everyone over 27 was upset that I would have to buy a new computer; everyone under 27 was upset that I couldn't check my Facebook/e-mail/Twitter. Then they realized I have an iPhone and all was well in the universe. (Yes, I love Mac's...I'm 23...I'm supposed to dur. I'm their target and I love it) The younger people were up in arms about checking Facebook during breaks, the older ones were upset about the financial cost. Who knew 4 years could make such a difference.